I am the good Shepherd. The good Shepherd lays down his life for the sheep. John 10:11
What’s on your Instagram ? Nothing, to answer my own question! I don’t have any social media accounts, except for an ancient, now out of date Facebook page when I was director of the local food bank. In fact, I am pretty ignorant of the concepts governing the cyber universe to which the popular culture is tethered. “Social media speak” is a foreign language to me and one I’m not sure I want to be bothered to learn. But the Lord instructs us to be wise as serpents and to discern the times. Language is the outermost exposed layer of a culture’s inner moral and spiritual health. In the Bible James says that the tongue (and by extension language) has the power to speak life or death. So too do written words – and more subtly, cyber jargon which speaks to millions of people.
I’ve recently come across the word “influencer” which describes individuals who rise to importance on social media through sheer numbers of their followers. According to the Oxford Dictionary, to influence is “to have effect on the character, development, or behavior of someone or something.” Therefore, an influencer is a person who has considerable power over those who logically can be influenced. They typically show up in social media platforms, like Twitter, Instagram,, Tik Tok and You Tube. The target audience are the young and the impressionable. Influencers operate by getting people to follow their accounts and by pushing products, ideas, personalities or trends. The more followers they generate, the greater is their “influence” on others. Influencers receive payments from businesses based on their followers. Some of the biggest influencers are sports, actors, and media personalities. The Portuguese soccer player Cristiano Renaldo, has over five hundreds million followers. That’s two and a half times the population of Chicago! His influence is huge. Dwayne Mulvaney, the transgender influencer, has almost two million devotees (almost the size of Chicago.) His influence is also huge. Well, except for Bud Light.
What should disturb all who pay attention is that influencers “effect the character, behavior, and development of others.” If the influencer is after money and notoriety, what effect does that motive have on others? What restraints does he put on himself to do no harm? If the influencer is an agenda driven activist like Mulvaney (among many others) he becomes the sales rep for a lot more than beer or cosmetics. He’s shaping the behavior and character of impressionable people especially adolescents already foundering in confusion and lies. The influencers don’t care about the physical, moral, emotional and social well being of their followers. They’re invested in self gain and self promotion. “Just click on the button (or whatever ) and become one of my mega million followers.”
If you’re a follower, you’ve chosen to walk behind someone. Basically, you become sheep in someone’s flock. Or is it cult? I’m convinced Influencers are a type of shepherd who will shape your character, behavior and development. They will herd you into their fallow fields, separating you from more nourishing pastures and clean waters. They are the hireling shepherds Jesus warned about. They will never call you by name, protect you or go after you when you’re lost. How can they? You’re just a virtual number, not a human person made in God’s image for His purposes.
The hired hand is not the shepherd, and the sheep are not his own. When he sees the wolf coming, he abandons the sheep and runs away. Then the wolf pounces on them and scatters the flock. John 10:12
It’s a very old story. Satan can’t come up with anything new so he mimics God’s Word with deception. His hoof prints are all over this influencer craze, even to appropriating Jesus’ words, “Come follow Me.” Jesus, our Good Shepherd will make His followers disciples. Something is required of us. Influencers make followers more and more sheep like! The Internet is vast and if I listen with my heart, I can hear the sad bleating of millions of sheep being led by pied pipers dangerously into the thorns and thickets. Who will go after them if not us.?
Choose wisely whom you follow. Choose who is your influencer. The time for the arrogant Influencer/Deceiver of the Age and Air is coming to its end. Jesus our Good Shepherd guards His flock of sheep and will never abandon us to wolves or hirelings. He will return to claim His followers for Himself. To Him be the glory!